International Hotels Management





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International Hotels:Development and Management is the Product and culmination of considerable research and many years of observing, talking with international hotel CEOs and general managers, and working with hotels in international settings. While there are numerous publications available on hotel management or specific subjects within the broader subject of hospitality management, relatively little comprehensive writing exists on the international or cross-cultural aspects of the lodging industry. Indeed, only recently have the general business disciplines recognized the importance of international perspectives. Foreign languages, once elective subjects in the business curricula, are quickly becoming basic requirements to enhance cultural understanding in mamagement. A growing number of business schools throughout the United States and elsewhere are adding internationally focused courses to the curricula and adopting a more global approach toward such traditional subjects as management, marketing, and finance. Likewise, business-related research and publications are increasingly slanted toward international concerns.

『國際連鎖飯店─發展與管理』經過了多年的觀察,其中包括與全球飯店執行長會談、與國際連鎖飯店合作,經過大量研究後產生的作品。儘管市面上有大量講述飯店管理的出版品或是與飯店管理相關的專題討論,但是以國際化或跨文化的觀點談論住宿業的作品卻很少見。近來確實僅有商業訓練機構對國際觀的重要性有較為清楚的認知,例如外語原本在商業課程中,只是輔助性的角色,現已快速成為管理課程中,加速認識他國文化的基礎。在美國以及其他地區,有越來越多的商業學校在課程中增開國際化相關課程,以全球化角度檢視管理、行銷、與財務等傳統議題。同樣地,商業刊物與出版品也有偏重於國際關注的趨勢。

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